Learning to be a digital entrepreneur

Seventeen budding digital entrepreneurs in the e-business major at the Toulouse Business School have just launched their blogs. They have until next April to develop content around a niche subject and use e-marketing techniques to grow their trafic and climb the search engine rankings on some chose keywords.

Students have chosen to blog about subjects as diverse as user experience design, sewing for beginners and digital communication. Digital entrepreneurship is all about generating and monetizing valuable content by leveraging what you know.

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